DIY Resources
- Explore the Tools in our Toolbox
Adwords Campaign Tool
AutoResponders
Blogging
Capture Pages
Domain Names
Facebook Tools
Hosting
Keyword Research
Outsourcing
Powerful Online Courses
Syndication Tools
Twitter
Video Marketing
Tools to Create Success For Your
Online Business
Education is one of the strongest tools you can have to be successful in life. When we entered into this industry called the Wide World Web or Internet we knew it was time to crack open the books. People seem to think they can just get on the web and they’ll make money. They don’t allow time to learn and understand how the internet works and what it takes to find success.
The tools we have listed above are all the ones that we have used and like. This of this as your internet boot camp. Read below as we provide you with details about each of of them.
Adwords Campaign Tools
Purpose: These tools enable you to optimize your PPC efforts with Google, MSN and Yahoo.
Benefits:
>Improve your quality score and pay less for cost per click
>Higher ad placement and improved search engine rankings
>Beat out your competitors for cost & placement
>Better & more detailed tracking of your keywords
AutoResponders
Purpose: Email Marketing. Building Relationships.
Benefits:
>Reach thousands of prospects simutaneously, with one click
>Generate leads while you sleep!
>Complete automation, eliminating manual labor
>The must have tool to build your list!
Domain Names Purpose: It’s the name/address given to your web site. This enables users to find your site on the internet. Benefit: You own your URL Allows users to find your site The easier and more memorable the name the better
Facebook Tools Facebook is one of the biggest channels on the web to drive traffic. You can create a facebook fan page for your business where you’re able to build a community. Facebook also has one of the largest ad platforms on the web.
Purpose: To drive traffic to your web site. To create branding for your company and build a community. Benefit: >Drive traffic to your site >Build a community for your company >Targeted prospects >Establish your brand and authority
Hosting Purpose: Web hosting empowers you to own a piece of cyberspace. It is where your web site is hosted and allows you to place your files, data, documents, and bulletings for people to access with their web browser. It also gives you an email server for you to send and receive email messages. Benefit: You own the rights to all of your information Your files are hosted and maintained on your own server Complete freedom of your information
Keyword Research Tools
Purpose: Tools used to help you determine the strongest keywords related to your web site and niche. They will provide you with an analysis of which words will yield the highest return on investment. These tools will help you determine your short and long tail keywords. They will also enable you to analyze what your competition is doing so that you can win in your niche on the right keywords. And they will save you hours of time by simplifying the process. Benefits: >Improves your search engine optimization (SEO) >Target your market >Find the hidden niches >Obtain stronger organic search results >Lower adword/paid advertising costs through optimization
Outsourcing Purpose: Outsourcing can be an extremely powerful way to help you grow your business quicker by gaining more hands on deck. But the one thing we were advised very early on is first learn it all yourself so you know exactly how to do every piece of your business. This way when you decide to outsource you’ll know exactly what your looking for and the skills to get it done. The biggest challenge when you outsource is finding strong people to help you. You can find incredibly talented individuals and very low costs but it may take you going through a few people before you find that right one. There are many companies that specialize in overseas outsourcing help. You just need to be sure that you’re very clear on what you want and measurements of success for the project. Benefit: >Leverage your time so you can focus on the things you love the most >Get more done each day therefore increasing your revenue opportunities >Handle multiple projects without losing your mind
Powerful Online Courses Purpose: To expand your knowledge about marketing on the internet. To learn how to get leads and turn them into sales. You will learn how to make money. Benefits: To learn from the experts and save you wasted time and money Cut through all the clutter so you can achieve your goals and success Gain clarity and vision by learning how the experts do it Education will give you the key to your success
Syndication Tools Purpose: These tools are used to help drive traffic to your web site or capture page. They can also save you hours of time and energy. Benefits: >Drive traffic to web site or capture page >Simplify content and video syndication >Save hours of time
Powerful Twitter Tools
I still remember the first time someone walked into a room and said we need to set up a twitter account. I said a what account? I thought what the heck is Twitter? I’m so thankful that person introduced us to it and we made the decision to do it. Twitter has become one of the most explosive marketing tools to hit the Internet! It is a tool that everyone should be taking advantage of to grow their business. Twitter looks like a simple tool on the surface, but it’s much more intricate having many capabilities. Twitter is not just about quick status updates there is so much more to it. These tools will show you how to think outside of the box and take full advantage of this “dynamo” marketing funnel to grow your business.
Purpose: Automation, speed, clarity, and the opportunity to integrate Twitter into your marketing plan. Do not pass up on this tool. It is a giant that grows exponentially if done right. Benefit: >It’s a FREE tool! Powerful and free…take advantage. >Generate massive traffic to your site >Geo-target prospects and drive your business >Build relationships to gain more joint venture and partnership opportunities >Find highly targeted and qualified leads
Video Marketing Video Marketing is hands down our favorite marketing channel on the internet. It’s funny though because the first time we got in front of a camera we about had a heart attack. We were so uncomfortable and couldn’t wait for it to be over. We have learned to have fun with it and relax. So if you feel your heart going a mile a minute and your mouth goes dry and your hands are shaking, trust us it gets easier each time. Video marketing is such a powerful tool you want to stick with it as it will pay off big!
Purpose: Video marketing builds relationships and trust faster than any other medium online. It gives your prospect the opportunity to get to know you on a more personal level. You also have a chance to really interact with your prospect about your service or product. Benefit: >Google loves video which than drives traffic to your site >Quick and easy to create and upload >Personal relationship developed with your prospect >YouTube has over a million searches a month >Most mediums online now include Video
Blogging Purpose: If you have a blog or are thinking of starting one these tools and courses will get you started in the right direction. Learn from master bloggers/writers who will teach you how to turn your blogs into 24/7 cash cows. Benefits: >Create quality content which will turn into quality prospects >Gain syndication and media exposure >Learn how to turn you blog into a central hub of action >Link your blog to all social media sites creating organic search results for chosen keywords >Position yourself as the expert and gain instant online credibility
Capture Pages Purpose: A specially designed web page who’s sole purpose is to help you build a list of targeted prospects. Capture pages have one job so they should be focused and not have any elements that would take a prospect to another site. You want them to fill in your opt-in box so you can build your list. Benefit: >Generate highly targeted leads for your business >Works in tandem with your autoresponders >Delivers a focused message and call to action
Domain Names Purpose: It’s the name/address given to your web site. This enables users to find your site on the internet. Benefit: You own your URL Allows users to find your site The easier and more memorable the name the better
Facebook Tools Facebook is one of the biggest channels on the web to drive traffic. You can create a facebook fan page for your business where you’re able to build a community. Facebook also has one of the largest ad platforms on the web.
Purpose: To drive traffic to your web site. To create branding for your company and build a community. Benefit: >Drive traffic to your site >Build a community for your company >Targeted prospects >Establish your brand and authority
Hosting Purpose: Web hosting empowers you to own a piece of cyberspace. It is where your web site is hosted and allows you to place your files, data, documents, and bulletings for people to access with their web browser. It also gives you an email server for you to send and receive email messages. Benefit: You own the rights to all of your information Your files are hosted and maintained on your own server Complete freedom of your information
Keyword Research Tools
Purpose: Tools used to help you determine the strongest keywords related to your web site and niche. They will provide you with an analysis of which words will yield the highest return on investment. These tools will help you determine your short and long tail keywords. They will also enable you to analyze what your competition is doing so that you can win in your niche on the right keywords. And they will save you hours of time by simplifying the process. Benefits: >Improves your search engine optimization (SEO) >Target your market >Find the hidden niches >Obtain stronger organic search results >Lower adword/paid advertising costs through optimization
Outsourcing Purpose: Outsourcing can be an extremely powerful way to help you grow your business quicker by gaining more hands on deck. But the one thing we were advised very early on is first learn it all yourself so you know exactly how to do every piece of your business. This way when you decide to outsource you’ll know exactly what your looking for and the skills to get it done. The biggest challenge when you outsource is finding strong people to help you. You can find incredibly talented individuals and very low costs but it may take you going through a few people before you find that right one. There are many companies that specialize in overseas outsourcing help. You just need to be sure that you’re very clear on what you want and measurements of success for the project. Benefit: >Leverage your time so you can focus on the things you love the most >Get more done each day therefore increasing your revenue opportunities >Handle multiple projects without losing your mind
Powerful Online Courses Purpose: To expand your knowledge about marketing on the internet. To learn how to get leads and turn them into sales. You will learn how to make money. Benefits: To learn from the experts and save you wasted time and money Cut through all the clutter so you can achieve your goals and success Gain clarity and vision by learning how the experts do it Education will give you the key to your success
Syndication Tools Purpose: These tools are used to help drive traffic to your web site or capture page. They can also save you hours of time and energy. Benefits: >Drive traffic to web site or capture page >Simplify content and video syndication >Save hours of time
Powerful Twitter Tools
I still remember the first time someone walked into a room and said we need to set up a twitter account. I said a what account? I thought what the heck is Twitter? I’m so thankful that person introduced us to it and we made the decision to do it. Twitter has become one of the most explosive marketing tools to hit the Internet! It is a tool that everyone should be taking advantage of to grow their business. Twitter looks like a simple tool on the surface, but it’s much more intricate having many capabilities. Twitter is not just about quick status updates there is so much more to it. These tools will show you how to think outside of the box and take full advantage of this “dynamo” marketing funnel to grow your business.
Purpose: Automation, speed, clarity, and the opportunity to integrate Twitter into your marketing plan. Do not pass up on this tool. It is a giant that grows exponentially if done right. Benefit: >It’s a FREE tool! Powerful and free…take advantage. >Generate massive traffic to your site >Geo-target prospects and drive your business >Build relationships to gain more joint venture and partnership opportunities >Find highly targeted and qualified leads
Video Marketing Video Marketing is hands down our favorite marketing channel on the internet. It’s funny though because the first time we got in front of a camera we about had a heart attack. We were so uncomfortable and couldn’t wait for it to be over. We have learned to have fun with it and relax. So if you feel your heart going a mile a minute and your mouth goes dry and your hands are shaking, trust us it gets easier each time. Video marketing is such a powerful tool you want to stick with it as it will pay off big!
Purpose: Video marketing builds relationships and trust faster than any other medium online. It gives your prospect the opportunity to get to know you on a more personal level. You also have a chance to really interact with your prospect about your service or product. Benefit: >Google loves video which than drives traffic to your site >Quick and easy to create and upload >Personal relationship developed with your prospect >YouTube has over a million searches a month >Most mediums online now include Video
Comments on this entry are closed.